The audience and clients from bet.pt online casino were always different from the brand sportsbook punters. As the brand reached almost two years of solid presence in the Portuguese market, it became urgent to make an online casino rebrand.

Brand studies suggested a new color strategy, supported by focus groups conclusions and a market with some color options yet to explore. Dark blue became the final option to use as the primary color, along with a gold/orange gradient to support it as a secondary color.

A new logo was designed by bet.pt in-house team of designers, the same team behind the strategy and design for the new casino user interface. With the online casino rebrand we made new acquisition campaigns, new landing pages regarding educational and responsible gaming and some ATL outcomes, including Lisbon subway station’s takeaways.

New TV ads were also made, with two different production teams: in-house, highlighting the main features from the online casino rebrand, with stock footage and motion-design; with NICS creative agency, following new scripts for season campaigns.